Kellogg’s Special K - National Launch Film

Brief: Kellogg’s had test launched its meal replacement cereal, 'Special K' in Bangalore and for the Naional launch, they wanted to motivate the distributors by playing a film outlining the success of the product in the market.

Creative: We did some intense pre prod work to make the final customers and retailers comfortable emoting in front of the camera to capture the appropriate expressions. The final product was extremaly realistic.

Result: The film was played at the National launch and was appreciated by the entire senior management of Kellogg’s.