FabtecLITE - Product Infomercial

Brief: Fabtec Lite is a substitute for brick and mortar to build office/ factory premises.

They wished to change the tradtional mindset that brick mortar structures are much better than the ones made with their product.

Creative: We thought a fictional approach with a double role would not just be entertaining but also get the message across with clarity. So, we wrote a script which presented 2 sides of a character’s personality… one traditional… and one modern. Ultimately, through force of logic and reasoning, the modern personality is successful in communicating why Fabtec Lite is the better alernative.

Result: Fabtec Lite is successfully using this film to increase sales of its product range.